Report and Analyze
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DemandMarketer provides rich reporting results about your campaigns and the online behavior of your contacts. View real-time, graphical reporting on message deliverability, recipient activities, and campaign-wide performance.
Qualify interest by clickthrough activity and track inquiry and application conversions on your website. Use behavioral data to better target your marketing and enrollment efforts.
Individual Profile Reports for Targeting
DemandMarketer generates a behavioral profile for each contact. See their activity over time, view their responses to any survey, and see how many lists they are subscribed to within your account. Use the data to better target outreach efforts with phone calls or visits.
Powerful Reporting Groups
Build custom reports that aggregate and compare campaign statistics. For example, you may want to build a report that contains all of your inquiry communications so that you can assess your performance over time. Or perhaps you want to roll up reporting for all of your enrollment funnel email campaigns sent in a single month or quarter.
Ready-to-Go Reporting
Produce professional, printed message tracking reports. Additionally, all data within DemandMarketer can be exported into Excel for further analysis and reporting. Download detailed tracking reports, responses to surveys, inquiries, contacts within a certain segment, and more.
Conversion Tracking
Set up DemandMarketer to track conversions as a result of an email. A conversion could be a completed inquiry on your website or an action that you define, like registering online for an open house.
Clickstream Tracking
DemandMarketer allows you to extend tracking metrics to your website. Track clicks off of the DemandMarketer message and then follow recipients throughout your site to determine how contacts engage your web presence and to measure which of your contacts are most valuable to you.
