Manage Your Contacts and Segment Your Audience
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To manage your contacts more effectively, DemandMarketer lets you organize your contacts by lists or by detailed segments based on specific data elements.
The DemandMarketer Contacts Tool provides powerful capabilities to import, to organize and manage, and to segment your data for relevant, effective communication.
Customizable Data Fields
DemandMarketer allows you to completely customize your data fields to mirror existing data sources or database systems such as Banner, EMAS, Recruitment Plus, and ACEware to name a few.
Organize Contacts Online
DemandMarketer can quickly and easily create data lists and segments to increase your ability to communicate relevantly.Ê
Import and Refresh Data with a Click of the Mouse
DemandMarketer includes a powerful import data wizard that guides you through the process of adding, updating, or deleting contacts. You have complete control over the import process giving you the flexibility to update your contacts when you need to.
For advance synchronization, use DemandMarketer's API so that the two applications can talk to each other on a regular basis.
Create Segments to Target Your Mailings
With DemandMarketer, you can segment your contact list based on any information that you have in your account.
For undergraduate and graduate admission offices, create segments to mirror your enrollment funnel - prospects, inquiries, applicants, accepts, and deposits. For continuing education marketers, create segments for prospects and past participants. For university conferencing event professionals, identify past customers and current leads.
In addition, you can segment contacts based on their past click-through or survey response activity. Through segmentation, your institution can speak to your various audiences as individuals, not mass groups.
Automated Data Management
DemandMarketer handles duplicate record entries and reports on contacts that are undeliverable. Contacts that are undeliverable more than 5 times are unsubscribed. These self-maintaining features support your email marketing efforts.
