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Interactive Marketing for Higher Education

Building a Community of Alumni

In an age of media proliferation, reaching alumni and constituents is challenging for development professionals. With the amount of communication noise that individuals face daily, people are demanding relevant communication that is targeted to their needs and interests.

To increase alumni participation, engaging your audience in dialogue — a two-way exchange — is more critical than ever.

Interacting with Alumni and Constituents

Whether your goal is to increase alumni participation, drive attendance to special events, or to better target your alumni communications, an interactive marketing approach provides an opportunity to engage your audience in relevant, dialogue.

DemandEngine: How We Help

DemandEngine helps colleges and universities have conversations with alumni and constituents using email, online, and interactive marketing. We provide the interactive marketing know-how and skill to leverage your engagement activities and achieve your business goals.

Institutions benefit from a strategic approach to online and email marketing, ongoing support by a dedicated interactive marketing manager, and expertise and thought leadership that is informed by research.

Because we only work with higher education, we understand your unique challenges and opportunities.