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Higher Expectations for Higher Education

Community Colleges & Technical Schools Recruitment and Workforce Development

Competing in Community College Education

To flourish in an era of growing educational demand and shrinking state budgets, community and technical college campuses must be convenient enough to attract and keep students and flexible enough to meet the ever-changing work-force needs of industry.

Community college leaders are increasingly challenged to establish relevance versus four-year institutions and to communicate their value with diverse student audiences (traditional, non-traditional, and stop-in/stop out).

Reaching Students: The Rules have Changed

With the fragmentation of media and competition for student attention, community colleges must be equally adept in online communication and social media.

Leveraging interactive enrollment marketing channels requires more than technology — defining your goals, understanding how your students use social technologies, and developing strategies to embrace, energize and support them must be defined before the tools matter.

DemandEngine: We Can Help

DemandEngine helps community colleges have conversations with diverse populations to attract, qualify, and nurture student interest to achieve enrollment goals.

We provide the interactive enrollment marketing know-how and skill to leverage your existing recruitment and workforce development activities. With planning and development expertise in interactive marketing, email marketing programs, touchpoint management, and social strategy, DemandEngine's strategy-first approach helps you produce results.