DemandEngine

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Interactive Marketing for Higher Education

Community Colleges & Technical Schools Recruitment and Workforce Development

Competing in Community College Education

To flourish in an era of growing educational demand and shrinking state budgets, community and technical college campuses must be convenient enough to attract and keep students and flexible enough to meet the ever-changing work-force needs of industry.

Community college leaders are increasingly challenged to establish relevance versus four-year institutions and to communicate their value with diverse student audiences (traditional, non-traditional, and stop-in/stop out).

Reaching Students: The Rules have Changed

With the fragmentation of media and competition for student attention, institutions must compete in a world of online communication and social media to supplement their current recruitment efforts.

Leveraging interactive marketing requires more than technology — developing a strategy to define how you interact with students and to align your people and processes must be in place before the technology matters.

DemandEngine: How We Can Help

DemandEngine helps community colleges have conversations with diverse populations to attract, qualify, and nurture student interest to achieve enrollment goals.

We provide the interactive enrollment marketing know-how and skill to leverage your existing recruitment and workforce development activities through interactive enrollment marketing strategy and assessment, email marketing, social media development, and online inquiry generation and conversion services.

Because we only with higher education, we understand your unique challenges and opportunities.