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Interactive Marketing for Higher Education

Competing for Conference Business

Collegiate conferencing and event professionals are increasingly asked to produce more with fewer resources. Professionals must balance rising customer expectations for communication and service, with institutional resources, while facing competition from corporate conference centers and hospitality providers.

The Role of Email, Online, and Interactive Marketing

Meeting planners increasingly rely on electronic communication to search for information, opinions, and pricing. As consumer distrust for advertising grows, print ads and conference industry portals are producing diminishing results.

Conferencing and event professionals must find new ways to leverage their existing customer relationships and uncover new business opportunities ranging from conference services to student intern housing programs.

DemandEngine: How We Can Help

DemandEngine helps collegiate conference and event professionals connect with existing customers and potential industry prospects by using email programs, and online and interactive marketing strategy.

By optimizing your website presence on the Internet, and using systematic email marketing campaigns, conference professionals are able to attract potential customers, qualify their interest, and nurture relationships to generate new business for conference centers, university conferencing programs, and student intern housing.