The Rules for Outreach Have Changed
Campus Departments We Serve
- Community Colleges & Technical Schools
- Continuing & Distance Education
- Graduate & Professional School Education
- Undergraduate Recruiting & Admissions
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The Professional and Continuing Education (PCE) organization is at a crossroads. While increasing adult-learner demand is creating new outreach opportunities, traditional institutions are asked to become more financially self-sufficient in the face of mounting competition.
Despite rising market demand, many organizations are finding that the rules of outreach are changing.
Interactive Enrollment Marketing
With media fragmentation and increasingly interruptive marketing communications, outreach efforts must target smaller audiences with more relevant marketing and recruitment messaging. Simply carpet-bombing mailboxes with catalogs and brochures is no longer feasible in today's tough economic environment nor enough to connect to today's adult learner.
Students across all age-ranges spend an increasing amount of time online communicating and looking for information. When they are ready they may contact you? Are you ready?
An interactive enrollment marketing approach is about addressing your students, remembering what they say and do, and then communicate with them in a way that demonstrates you are listening. It's a paradigm shift for many.
DemandEngine: We Can Help
DemandEngine helps continuing education professionals have conversations with their key audiences to achieve their enrollment and business objectives.
We provide the interactive enrollment marketing know-how and skill to leverage your outreach efforts through interactive enrollment marketing strategy and assessment, email marketing, social media content development, and online lead generation and conversion services.
Unlike web-based technology vendors or communication agencies, DemandEngine works exclusively with higher education to offer interactive enrollment marketing strategy and campaign execution expertise, informed by research that generates results.