The Rules for Outreach Have Changed
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- Community Colleges & Technical Schools
- Continuing & Distance Education
- Graduate & Professional School Education
- Undergraduate Recruiting & Admissions
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The continuing and professional education organization is at a crossroads. While increasing adult learner demand is creating new outreach opportunities, traditional institutions are asked to become more financially self-sufficient in the face of mounting competition.
Despite rising market demand, many organizations are finding that the rules of continuing education outreach are changing.
The Importance of Email, Online, and Interactive Marketing
With media fragmentation and increasingly interruptive marketing communications, outreach efforts must target smaller audiences with more relevant marketing and recruitment messaging.
Email and online marketing provide untapped opportunities to reach students when and where they are actively searching for information.
Simply carpet-bombing mailboxes with catalogs and brochures is no longer enough to connect to today's adult learner.
DemandEngine: How We Can Help
DemandEngine helps continuing education professionals have conversations with their key audiences using email, online, and interactive marketing to achieve their enrollment and business objectives.
We provide the interactive enrollment marketing know-how and skill to leverage your outreach efforts through interactive enrollment marketing strategy and assessment, email marketing, social media content development, and online lead generation and conversion services.
Unlike web-based technology vendors or communication agencies, DemandEngine works exclusively with higher education to offer interactive enrollment marketing strategy and campaign execution expertise, informed by research that generates results.
