Traditional Approaches are Generating Diminishing Results
Campus Departments We Serve
- Community Colleges & Technical Schools
- Continuing & Distance Education
- Graduate & Professional School Education
- Undergraduate Recruiting & Admissions
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Traditional recruitment tactics are generating diminishing results as new communication methods evolve, and student expectations for relevant conversation rise. While direct mail and travel are still relevant enrollment marketing mix initiatives, the days of simply relying on inquiry cards and pre-printed applications to generate an enrollment funnel are behind us.
Connecting with Today's Student
Connecting with today's student requires a delicate balance of information sharing, relationship building, and recruitment counseling, all in an era of social media and technologies. Engaging parents and key influencers is more important to your enrollment success than ever.
And with students submitting more applications and enrollment deposits, even the most seasoned enrollment manager finds it difficult to forecast enrollment and secure the class.
Given this environment, how do you connect with students to qualify their interest and nurture relationships to meet your enrollment goals?
DemandEngine: How We Help
DemandEngine helps colleges and universities have conversations with students and key influencers using email, online, and interactive marketing. The result? The ability to qualify interest and nurture relationships throughout the student buy cycle to achieve enrollment goals.
We provide the interactive enrollment marketing know-how and skill to leverage your existing recruitment activities through interactive enrollment marketing strategy and assessment, email marketing, social media development, and online inquiry generation and conversion services.
DemandEngine takes a strategic approach to interactive enrollment marketing, supports your ongoing efforts with a dedicated interactive marketing manager, and provides ongoing expertise and thought leadership that is informed by research.
Because we specialize in working with colleges and universities, we understand higher education and are able to provide relevant support and ideas.