Full-Service Email Marketing Solution for Higher Education
Campus Departments We Serve
- Community Colleges & Technical Schools
- Continuing & Distance Education
- Graduate & Professional School Education
- Undergraduate Recruiting & Admissions
Contact us for a no-obligation consultation.
Mastering the Keys to Email Marketing Success
Managing a successful email marketing program requires: 1) planning, 2) up-to-date email knowledge, and 3) discipline to continually test and refine your approach.
The potential payoff is relevant communications that engage your target audience and generate results. However, many institutions find that they don't have the internal skills sets or knowledge to execute a professional email marketing program.
DemandGold: A Full-Service Email Marketing Solution
The DemandGold solution provides a value-added service for colleges and universities to execute a successful email marketing program. A full-service and turnkey email marketing solution, DemandGold includes planning, writing and design, execution, and reporting. Download a DemandGold information sheet.
The planning phase is designed to quickly launch your email marketing program and to leverage existing marketing or recruitment efforts. We begin by reviewing your current enrollment marketing plan and analyzing institutional results. We then meet with you on-campus to better understand your institution and your needs.
Writing and Design:
Our team develops an editorial plan for your email marketing program. Once the plan is approved, we move quickly to write the copy and design the email marketing templates.
Your campaigns are tested in various email clients and launched upon an agreed upon schedule. We routinely perform split A/B testing on email campaign elements to generate the highest response.
Real-time Reporting and Ongoing Analysis:
Access your results via the web. Your data, email message development, delivery and reporting is managed using DemandMarketer, our best-in-class email marketing software dedicated for higher education.
Your dedicated Interactive Marketing Manager (IMM) manager provides ongoing analysis, recommendations, and works to keep you and your staff on-track toward meeting your enrollment goals. Think of your IMM as an extension of your existing staff.
Our turnkey email marketing solution approach allows you to focus on your core competency — building relationships — while we do the heavy lifting.