DemandEngine Executive to Serve on Inaugural UPCEA Corporate Industry Advisory Council
Copeland invited to participate in the evolution of corporate relations in the UPCEA community
(Savannah, GA – March 1, 2012) - DemandEngine, a higher education consulting, marketing software, and e–marketing service company, announced today that Jennifer L. Copeland, Vice President of Business Development, has been invited to serve on the inaugural UPCEA Corporate Industry Advisory Council.
“We hold in high regard our relationship with UPCEA and have been a long–standing supporter of this valuable association for professional and continuing education,” said Copeland. “I am honored to have been asked to serve and look forward to participating in the ongoing evolution of the community of UPCEA, its members, and its corporate partners.”
The Council was created by UPCEA in early 2012 to provide a forum for the association to gather expert advice on enhancing the overall industry partner structure, the structure of the online industry resource center on the UPCEA website, and the benefits of social networking for UPCEA. UPCEA also hopes to utilize Council Members’ combined expertise to help shape the future of professional, continuing, and online education.
DemandEngine is an enrollment consulting, marketing software, and e-marketing services company supporting higher education. We help colleges and universities effectively plan and execute marketing strategies to uncover demand for their programs and nurture student relationships to achieve desired goals. DemandEngine services include higher education CRM and enrollment marketing consulting, secret shopping and communication research, and email, search engine, and social marketing.
DemandEngine’s online marketing platform, DemandMarketer, provides email, social media, and web integration, workflow management of email and social messaging, email message delivery optimization, and enhanced reporting for the analysis of online marketing campaigns.
Located in Washington, D.C., UPCEA serves more than 380 institutions of higher education with a focus on adult, professional, and online learning. The association provides timely, cross-disciplinary perspectives on pressing concerns and strategies that allow institutions to respond to the growing population of adults and non-traditional students seeking continuous learning opportunities. UPCEA provides its members with educational publications, programs, conferences, and services for the advancement of lifelong learning. For more information, visit http://www.upcea.edu.