DemandEngine to Show Online Marketing Hub Technology at 2011 Noel-Levitz Conference
DemandMarketer Automates Web, Social, Email and QR Marketing for Higher Education
(Denver, CO – July 26, 2011) DemandEngine announces today that during the Noel-Levitz National Conference on Student Recruitment, Marketing, and Retention being held July 26-28 the company will demonstrate DemandMarketer, an online marketing hub for higher education. DemandMarketer allows higher education enrollment marketing professionals to integrate and manage web, email, social media, and quick response (QR) channels in one cloud-based platform. DemandEngine is a leading provider of marketing consulting and online services for higher education.
“In order to engage prospective students, colleges and universities must be equally adept at managing communication flows across online channels,” said Tim Copeland, CEO at DemandEngine. “Yet, higher education professionals are left to juggle multiple technology tools to identify and engage prospective students. The DemandMarketer platform aggregates online enrollment marketing capabilities — web, email, social media, and the use of QR codes — into one cloud–based technology allowing higher education enrollment professionals to plan, optimize, and execute online strategies more effectively and efficiently.”
DemandMarketer offers intuitive and easy-to-use capabilities to manage the identification of new student inquiries and ongoing communication across online channels. Using a drag and drop layout block utility, customers can embed DemandMarketer web forms in their web sites, or generate their own direct mail QR codes and link to web landing pages. With robust workflow capabilities, enrollment and marketing professionals can create sophisticated online communication plans integrating email messages with Facebook announcements, links, or images and tweets based upon events or behavioral triggers.
“We find many institutions managing the online inquiry capture process using homegrown web forms or by utilizing limited capabilities in their institutional student information- or CRM-systems,” Copeland continued. “In our own secret shopping research of colleges and universities, it is surprising how many institutions simply do not provide timely responses to students that inquire online... if at all.”
DemandMarketer clients include leading institutions such as Assumption College, Duquesne University, Georgia Tech, Harvard University, University of North Carolina-Charlotte, University of La Verne, and the University of Vermont.
Combined with training and online best practices consulting tailored for the needs of higher education professionals, DemandEngine ensures colleges and universities make optimal use of the technology and achieve a measurable return on investment.
DemandEngine is a consulting and online marketing services company supporting higher education enrollment marketing. Offering consulting, research, and online marketing services, DemandEngine helps colleges and universities uncover adult and traditional student demand and connect with prospective students to reach desired enrollment goals.
DemandEngine services include higher education CRM and enrollment marketing consulting, secret shopping and communication research, and email, search engine, and social marketing. DemandEngine’s online marketing platform, DemandMarketer, provides email, social media, and web integration, workflow management of email and social messaging, email message delivery optimization, and enhanced reporting for the analysis of online marketing campaigns.