University of Denver, University College Selects DemandEngine Enrollment Marketing Consulting
College of Professional and Continuing Studies Seeks to Optimize Pre-Enrollment Process and Increase Prospect Conversion
(Savannah, GA – Aug 4, 2011) DemandEngine, a leading provider of higher education enrollment marketing consulting and online services, today announced that the University of Denver’s University College has chosen DemandEngine to deliver enrollment marketing consulting services. DemandEngine will assist in assessing current conversion and yield practices, optimizing contact with prospective students, and executing recruitment and communication best practices.
“As our market continues to become more crowded with providers and competitive, we need to be more effective with our existing resources in order to continue to grow,” said Michael McGuire, assistant dean at the College of Professional and Continuing Studies. “In surveying our organization, we identified our student conversion funnel as an area where we had room for improvement. We also wanted to use technology and processes more effectively to provide a more personalized experience for our students, which is in keeping with our brand values.”
The College of Professional and Continuing Studies at the University of Denver, or University College, is one of 11 colleges at the institution. Geared to the needs of working adults, University College provides fully accredited educational experiences ranging from bachelor’s degree completion, master’s degrees, and graduate certificates.
“With increasing competition for busy adult learners, many colleges and universities realize that simply offering access is not enough, “said Tim Copeland, CEO at DemandEngine. “University College is meeting the challenge through the intentional planning and design of the prospective student enrollment experience beginning at prospect awareness through inquiry conversion and applicant yield. Effectively managing student touchpoints – those contact points where students experience your institution – is essential to support students in their decision process and to proactively impact enrollment results.”
DemandEngine will conduct secret shopping interactions with University College (UC) along with a number of key competitors. Through a collaborative and highly interactive workshop, UC managers and staff will discuss research findings, identify key student personas, and discuss ways to better support the decision process of prospective students regardless of their stage in the decision cycle. The end result will be a specific set of organizational initiatives and governance practices to sustain their efforts.
DemandEngine is a consulting and online marketing services company supporting higher education enrollment marketing. Offering consulting, research, and online marketing services, DemandEngine helps colleges and universities uncover adult and traditional student demand and connect with prospective students to reach desired enrollment goals.
DemandEngine services include higher education CRM and enrollment marketing consulting, secret shopping and communication research, and email, search engine, and social marketing. DemandEngine’s online marketing platform, DemandMarketer, provides email, social media, and web integration, workflow management of email and social messaging, email message delivery optimization, and enhanced reporting for the analysis of online marketing campaigns.