Archived Presentations
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Interactive Marketing for Continuing Education
Target Audience: Continuing Education
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Emerging channels such as blogs, social networking sites like MySpace, and RSS are potential new mediums to market to students. According to some, if you aren’t doing them, your future is bleak. Others now consider interactive channels such as email, web, and paid and natural search traditional marketing channels. Who’s right?
We’ll examine interactive marketing channels and what they may mean for you. Get the latest research on how others are using these tactics and discover specific ideas and recommendations that you can implement immediately.
Take Your Email Marketing Effort to the Next Level
Target Audience: Continuing Education, University Conferencing Professionals
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Email marketing is now considered a ‘traditional’ and ‘proven’ channel in the marketing communications mix according to a recent survey of interactive marketers. For continuing education marketers, email programs can be a perfect channel to uncover student demand, build a dialogue with current students, and drive enrollments.
Learn how the University of North Carolina –Charlotte is using their email program to engage inquiries with relevant content, how they use testing to improve response, and how they target their content and focus their follow-up efforts with email analytics. The presentation will conclude with question and answer session with specific questions submitted from current practitioners.
Search Engine Marketing 101
Target Audience: Continuing Education, University Conferencing Professionals
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Learn how search engine marketing (SEM) can help you uncover demand and generate inquiries from motivated prospective students and businesses. During this on-demand webinar, starting with the essentials you will learn the fundamentals of natural search optimization and paid search advertising. Discover the three methods of SEM and the basics of how search engines work. Learn the five fundamentals that impact search results and discover immediate steps to take to boost your online marketing effort to generate results. The presentation will conclude with question and answer session with specific questions submitted from current practitioners.
Using Email Data and the Telephone to Increase Your Yield
Target Audience: Undergraduate enrollment and admission professionals as well as leaders interested in improving productivity
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“My admissions counselors are so bogged down, they don’t know where to start or who to recruit!” Sound familiar? This is a common concern in offices overwhelmed with inquiries or when staff members are stretched to the limit. In this on-demand webinar presentation, learn how Reinhardt College is experiencing success using by email tracking and response data to make more productive phone calls that engage students. The presentation will conclude with question and answer session with specific questions submitted from current practitioners.
Increase Your Student Search Response with Webinars
Target Audience: Undergraduate enrollment and admission, or university communication professionals
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Are you looking for strategies to increase your response rate for this year’s student search campaigns? Webinars offer an interactive channel to engage prospective students with relevant, entertaining content. In this on-demand presentation, discover innovative ideas for using webinars in your student search efforts. Learn how the fundamentals of direct response marketing can energize your next campaign. Participants will learn specific ideas of how to implement webinars in their integrated marketing efforts and discover the success that Sherman College is having using webinars to uncover student demand. The presentation will conclude with question and answer session with specific questions submitted from current practitioners.
