Interactive Marketing Research and Publications
Interactive Marketing: Continuing Education’s (Lost) Opportunity
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Despite declining trust in traditional advertising and seismic shifts in how students access information, share ideas, and communicate, continuing education (CE) units have been slow to embrace the opportunities that interactive marketing currently offers. Learn how CE units are currently using interactive marketing and discover recommendations to improve your efforts.
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Email Marketing That Works for Higher Education
By the year 2010, it’s estimated that business will spend $26 billion on Internet marketing. And like their business counterparts, higher education marketers are shifting dollars to interactive efforts away from print catalogs and brochures. As email use grows, email marketing has become foundational to the marketing communications mix. Discover the results from over 20 studies and articles to identify practices that power email results.
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Common Breakdowns in Enrollment Marketing (And How to Repair Them)
Common Breakdowns in Enrollment Marketing is a pragmatic, how-to guide ranging from preventative maintenance strategies to a complete rebuild of your enrollment marketing communications engine. These planning, marketing, and recruiting strategies apply whether you are recruiting first-time freshmen, transfer students, or adult-learners.
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