What’s Your Interactive Enrollment Marketing Strategy?
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New technologies provide powerful ways to interact and connect with students, alumni, and industry. Blogs, chat, email, online video, and podcasts enable individuals to share opinions, insight, and experiences. Enrollment marketers are now faced with increasingly diverse communication channel options.
Yet, interactive enrollment marketing extends beyond social media and technologies. How your institution interacts or has conversations with the public today, via face-to-face communication or the telephone, is just as important.
Unfortunately, institutions often jump into the deep end of the pool, choosing new technology gizmos as quick fixes or magic potions to solve deeper seeded problems. Today's hot technology is then underutilized and will not meet internal expectations.
Why Interactive Marketing Efforts Fail
Without an underlying interactive enrollment marketing strategy and a pragmatic plan to accomplish it, most find that their initiatives defined by technologies lead to unmet expectations and unrealized potential.
Fundamental Matters: Start with a Plan
With Interactive Enrollment Marketing strategic services, DemandEngine works with institutions to:
- Provide an objective analysis of current interactive capabilities
- Identify the proper role of technology to support your enrollment marketing efforts
- Align interactive enrollment marketing to enrollment goals and determine performance outcomes
